GOLD AND SILVER 2021 ADDY AWARD WINNER
2022 Undergraduate Exhibition Selection
For this brand identity assignment, I was to create a fictional company and design its trademark, formulate its business strategy, and design its marketing collateral, packaging designs, and print ads. The company I created was called "APEX Zipline Tours".
APEX zipline tours is a zipline company based on the west coast of the United States, and is targeted towards adventurous, thrill seeking individuals. The name “APEX” not only emphasizes the extreme heights achieved while on the course, but also reflects the company’s business philosophy to provide the best in zipline attractions. These ideals are illustrated within the APEX logo as a structurally sound, triangular form where the peak of the wordmark is purposefully located within the tallest pine tree. The logo is reflective of the woodland setting where varying shades of evergreens contrast with a burnt yellow-orange hue of a sunset, part of APEX’s exclusive evening tours.
Initial APEX Logo Concepts
Final APEX Logo
APEX Stationery
APEX Business Cards
APEX Poster Advertisement Illustrations
APEX Poster Advertisement Mockup
APEX Helmets
APEX Van - Right Side
APEX Van - Left Side